Boredom + Fascination = Lofi Study Beats

The Psychology Behind an Internet Phenomenon

As Doom Trip Records founder Z. Emerson once aptly put it on Twitter, “All music is ambient music if you’re far enough away from it bro.”

I must admit, I have never been a huge fan of YouTube channel sensation Lofi Girl’s music offerings, those Lofi Study Beats Pitchfork scathingly defined as “what happens when a generation raised on mood-based playlists…